We pack our lunches, do our own ironing, housework and yard work.  We keep our thermostat at a reasonable temperature, we do maintenance instead of repairs and we take advantage of anything free - library books, concerts in the park and walks in the park (instead of gym memberships).

We occasionally have our extravagant moments - like beer at the Ranger game - but those times are few and far between.  Even when we travel we are selective (and wise) on money spent.  We will get up at 2:30 and drive to the airport instead of paying for a motel room.  I am the penny slot machine queen and love nothing better than the $3 blackjack table.  We seldom if ever eat airport food and we have no problem eating breakfast at McDonalds in Hawaii, Vegas or any other vacation spot.  If you've never taken a peanut butter sandwich in your carry-on., then you probably aren't frugal :-)

To us one day on the beach is worth 2 months of sandwiches for lunch.  But we also make good sandwiches, complete with lettuce, tomatoes, ham, cheese and of course peppers.  We aren't martyrs, just frugal. 

We spend a lot of time researching and pricing vacations and we know a good price vs a bargain.  Our vacation style is relax and enjoy.  We aren't interested in tours, fancy restaurants, excursions and such.  If our vacation includes meals - we do not pay extra to eat somewhere else.  And of course we are lucky that we can travel during off season because we have no kids at home. 

Our method isn't for everyone.  To some people eating out is pure enjoyment and ironing is nothing short of torture.  I don't understand their reasoning and they don't understand mine.  Hmmmm guess that is why we are called individuals.